Since 1940 · Hollywood & Beverly Hills
Hollywood’s Legendary Luxury Ice Cream Returns
An iconic piece of Hollywood and Beverly Hills history is being lovingly restored for a new generation - preserving the romance, indulgence, and hospitality that made Wil Wright’s unforgettable.
The Ice Cream of the Stars
A beloved Hollywood institution, remembered for more than ice cream.
Wil Wright’s was part of the social and cultural fabric of old Hollywood - a place of striped awnings, marble tables, rich sundaes, famous patrons, and warm California glamour.
The Experience
More than a parlor. A world people remembered.
From glowing interiors and hand-painted stripes to hot fudge sundaes and complimentary cookies, Wil Wright’s created a ritual of hospitality that still lives in memory.
Discover the legacyLegendary Indulgence
Timeless recipes. Extraordinary richness.
Known for its dense, luxurious texture and unforgettable sundaes, Wil Wright’s represented indulgence before luxury ice cream became a category.
The Archive
Preserved fragments of a Hollywood hospitality institution.
Brochures & Illustrations
Signature Stripe System
Parlors & Storefronts
The Return
A new chapter begins.
Wil Wright’s is being thoughtfully restored - preserving its emotional world while exploring future parlors, hospitality experiences, and a renewed California presence.